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nna Smith-Ide Head of Creative Development Kristin Labriola Senior Editor Anita Chao Creative and CG lead Natalia Perez Melendez Art Director Corey Langelotti Storyboards Steph Dere and Sami Healy Assistant Editor Minseok Kim, Olivia Sack, Hyeseung Kim Animator Tom Sheck, Meg Oswalt, Natalia Perez Rigger Josh Planz Modeler Angeline Rivera Lighting/Look Dev Natalia Perez Melendez, Angeline Rivera Lighting/Compositing Christine Kim, Jamil Primas Production Coordinator Nikki Knight

nna Smith-Ide Head of Creative Development Kristin Labriola Senior Editor Anita Chao Creative and CG lead Natalia Perez Melendez Art Director Corey Langelotti Storyboards Steph Dere and Sami Healy Assistant Editor Minseok Kim, Olivia Sack, Hyeseung Kim Animator Tom Sheck, Meg Oswalt, Natalia Perez Rigger Josh Planz Modeler Angeline Rivera Lighting/Look Dev Natalia Perez Melendez, Angeline Rivera Lighting/Compositing Christine Kim, Jamil Primas Production Coordinator Nikki Knight

nna Smith-Ide Head of Creative Development Kristin Labriola Senior Editor Anita Chao Creative and CG lead Natalia Perez Melendez Art Director Corey Langelotti Storyboards Steph Dere and Sami Healy Assistant Editor Minseok Kim, Olivia Sack, Hyeseung Kim Animator Tom Sheck, Meg Oswalt, Natalia Perez Rigger Josh Planz Modeler Angeline Rivera Lighting/Look Dev Natalia Perez Melendez, Angeline Rivera Lighting/Compositing Christine Kim, Jamil Primas Production Coordinator Nikki Knight

Alex Unick Head of Production: Sang-Jin Bae Development Producer: Kristin Labriola Producer: Lucas Ajemian Editor: Anita Chao Assistant Editor: Marianne Hill, Hyeseung Kim Production Coordinator: Lotty Vique PRE PRODUCTION Storyboard Artist: Andres Padilla Designers: Matt Herring, Milo Targett, Enrique Vazquez CG CG Lead: Corey Langelotti @langelottl � Modeling & Texturing: Angeline Rivera, Natalia Perez, Enrique Vazquez, Jamil Primas, Christine Kim, Linda Chou, Laney Lai Rigging: Jared Eng, Tyler Fotenos, Steven Mann Lighting & Rendering: Jamil Primas, Natalia Perez, Christine Kim, Elizabeth Ku Compositors: Jamil Primas, Natalia Perez, Christine Kim, Chimin Yang, Emily Mai Animators: HeeJin Kim, Paolo Cogliati, Meg Oswalt AUDIO Sound Design and Mix: Honey Mix CLIENT Kroger

izer to aid in the launch of a massive company rebrand. The goal was to solidify their branding and tell a more cohesive and inclusive story about their commitment to food that’s “Fresh for Everyone.” To do so, they needed to create a look and feel that wasn’t just ownable and original, but also emblematic of the diversity of Kroger’s millions of customers. The 100-plus unique character designs César and co. subsequently produced was nothing short of staggering in terms of both scope and originality. The 30-second TV spot is contagiously fun. And the countless in-store, out-of-home, and social media assets showcase a sweeping ability to unify the Kroger brand with characters that are relatable, inviting, and fun. Director: César Pelizer Agency: DDB New York Production Co: Hornet Executive Producer: Alex Unick Head of Production: Sang-Jin Bae Development Producer: Kristin Labriola Producer: Lucas Ajemian Editor: Anita Chao Assistant Editor: Marianne Hill Production Coordinator: Lotty Vique Lighting and Texturing: Linda Zhou PRE PRODUCTION Storyboard Artist: Andres Padilla Designers: Matt Herring, Milo Targett, Enrique Vazquez CG CG Lead: Corey Langelotti Modeling & Texturing: Angeline Rivera, Natalia Perez, Enrique Vazquez, Jamil Primas, Christine Kim, Linda Zhou Rigging: Jared Eng, Tyler Fotenos Lighting & Rendering: Jamil Primas, Natalia Perez, Christine Kim Compositors: Jamil Primas, Natalia Perez, Christine Kim, Chimin Yang, Emily Mai Animators: HeeJIn Kim, Paolo Cogliati, Anderson Ko AUDIO Sound Design and Mix: Honey Mix CLIENT Kroger